Sunday, May 17, 2009

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Distributors must take their share in the implementation of cultural action


The collective cultural action film and video calls that are mobilized all agents of our industry, particularly distributors, who are not here today ... The vertical solidarity should be strengthened in the interest of everyone. The majority Distributors are now spending huge sums in promotional costs, also victims of cost inflation (but do not hesitate to bail out on standard pricing abuses carried out especially with film clubs!). Should we not otherwise arbitrated output budgets? Why not consider a pot between producers, distributors and exhibitors to fund cultural activities around the works? Is there not a waste to spend so much money in advertising whose effects are uncertain?

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distribution, which often do not believe in networking, offers no not the tools to communicate with the audience beyond the posters. Most associations do not have this vein. They believe that just the thing to do traditional commercial: posters, trailer, etc.. Anyway, according to the great mythology of poker film people, there's one in ten who will pass and everyone hopes that this will be his. You wait, you're scared, it's Wednesday night, bad luck and nine times out of ten the miracle does not happen!
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